How the Metaverse is Transforming Entertainment: Insights from Vibhu Agarwal of Atrangii TV

 The Metaverse is revolutionizing the entertainment industry, offering new possibilities for filmmaking, television, and digital media. Vibhu Agarwal, Founder and CEO of Atrangii TV, highlights how this virtual space is reshaping content creation, allowing scenes shot in reality to be projected into the Metaverse while enabling virtual production using avatars.

With rapid technological advancements, the entertainment sector is embracing digital transformation at an unprecedented pace. The pandemic further accelerated this shift, prompting businesses to explore innovative ways to engage audiences. The Metaverse is emerging as a digital twin of the real world, integrating virtual reality (VR) and augmented reality (AR) to enhance audience experiences.

Indian entertainment companies are already leveraging the Metaverse. Pooja Entertainment, for instance, has purchased virtual land for future productions, marking a new era in filmmaking. The Metaverse’s impact was also evident when the trailer of Prabhas' film Radhe Shyam attracted two lakh viewers within minutes, crashing the servers.
As the digital landscape evolves, the Metaverse is set to redefine entertainment. Stay updated with the latest trends in media, technology, and business at Indian Business Times, your go-to source for industry insights.
Location: India

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